Case Studies

Foot & legs care

Curanail

Curanail

Treating fungal nail infections

A fungal nail treatment, recently rebranded and switched from pharmacy-only sale to GSL. Training aims to ensure pharmacy teams are aware of the changes and help to increase their confidence in recommending the product.

A blended learning package including a video to understand how fungal nail infections develop and manage customer expectations around treatment and a short module, based on learning and interacting with the pack.

Heartburn & Acid Reflux

Pyrocalm Control

Pyrocalm Control

Heartburn & Acid Reflux

Developed to support the launch of omeprazole 20mg, as a PPI available OTC without prescription. Designed to help pharmacists and their teams learn about the opportunities this offers customers, pharmacy teams and GPs in the management of acid reflux.

• 2-minute video to learn how PPIs work, who can take omeprazole 20mg, and when to refer.
• 10-minute module to learn about OTC omeprazole in more detail.
• PDF download of paper-based training to learn more about the opportunity for pharmacy and keep accessible in the pharmacy for all staff.

The printed training was distributed to all pharmacies in the UK and we developed digital marketing campaigns to raise brand awareness and drive traffic to the resources.

Abdominal health

Buscopan - Buscomint

Buscopan - Buscomint

Abdominal Health Learning

A range of training tools which are designed to suit a range of learning styles, to help offer advice and recommend products to ease uncomfortable symptoms and support customers’ digestive health.

• 2-minute video to help understand the symptoms and causes of abdominal cramps and IBS.
• 2-minute video to increase understanding of the crucial role of gut bacteria and how a healthy microbiome can support daily digestive health.
• 5-minute module exploring the Buscomint pack in order to explain the benefits to customers.
• PDF downloads of paper-based training on abdominal discomfort and supporting customers with IBS.

Pain relief

Nurofen

Nurofen

Challenging your thinking about Oral Pain Relief

Presenting a systematic evidence-based review of clinical evidence in video format, with accompanying learning screens, to help put the learning into practice and aid conversations with customers about their pain relief and recommendations for ibuprofen.

Accredited with the NPA Quality Training Seal.

A comprehensive digital marketing plan, and creative, was developed to create awareness and drive engagement and participation in the module. Research was also carried out to evaluate the impact of the training campaign.

Indigestion

Rennie

Rennie

Indigestion Update

Supporting the relaunch of Rennie Dual Action, a short product-focussed video ensure pharmacy teams are confident in when to recommend the product to consumers. Additional learning screens cover the differences in the products in the Rennie range as well as giving additional lifestyle advice that may help customers get some symptom relief.

This module is part of Bayer Learning – a dedicated page within The Pharmacy Network that brings together a range of training tools to support pharmacy practice and customer service, from bite-sized videos to more in-depth training.

Child & teen health

Calpol

Calpol

Guide to common childhood illnesses

This is an interactive video where users can choose chapters to watch, as well as completing knowledge quizzes as they learn.
Content contains information to help pharmacy teams to advise parents on some common childhood illnesses:
• Managing pain and fever in children
• Advice for parents around vaccination
• How to reassure parents of children with earache
• Helping children who are affected by coughs and colds.

A comprehensive digital marketing plan and creative was developed to create awareness and drive engagement and participation in the module. find

Men's Health

Viagra

Viagra

The psychology of Erection Problems

The psychology of erection problems booklet and digital learning gives pharmacists and their teams the opportunity to deepen their knowledge and understanding in this area and think about how men can be signposted to other health services.

A digital marketing campaign consisting of advertising and email marketing supported the digital learning, and the paper-based training was distributed to all pharmacies in the UK via CIG media channels.

The digital learning is part of a structured webpage available on The Pharmacy Network that offers a range of Viagra Connect® resources, from downloadable print, to video and e-modules, allowing users with different preferred learning styles and requirements to pick what suits them best

Contraception

Lovima

Lovima

Supporting women in their contraceptive choices

An innovative digital module to support this POM to P switch, featuring a 3D rotating pack to support the pharmacy team in learning about the new product in order to help them conduct effective, patient-specific consultations.

The learning was supported by a comprehensive digital marketing campaign to create awareness and drive engagement and participation in the module.

Dry Skin and Eczema

Aveeno

Aveeno

Advising on very dry and eczema-prone skin

Learning resources to increase knowledge of eczema-prone skin to increase confidence in advising customers affected by it.

• 15-minute module delving into the science behind dry skin.
• 2-minute video, based on a case study of someone affected by the condition, to discover the advice that can be offered to customers.

A print and digital media campaign was developed to raise awareness and drive learners to the resources.

Hay hever

Benacort Benadryl

Benacort Benadryl

Managing hay fever: meet your customers’ needs

Managing hayfever: meet your customers’ needs

As we headed into hay fever season, CIG Healthcare teamed up with Johnson & Johnson to produce an in-depth e-module focused on allergy and hay fever management.

This innovative e-module made use of interactive graphics and learning scenarios to solidify learning around hay fever symptoms. It delved into different products that can be recommended for symptom management, with a focus on the features and benefits of Benacort Nasal Spray and the Benadryl range. The additional interactive PDF supplemented learning, all backed up with a digital marketing campaign to increase engagement.

Dry skin

Diprobase

Diprobase

Understanding the impact of dry skin conditions

Understanding the impact of dry skin conditions

Working in partnership with Bayer Consumer Health, CIG Healthcare created a 10-minute e-learning module, ‘Understanding the impact of dry skin conditions’. This module covers how to support customers with dry skin conditions through advice in the pharmacy. It gives healthcare teams the update on the comprehensive Diprobase range, going into depth about when it is appropriate to recommend each product.

This essential learning for pharmacy teams included an interactive PDF and was accompanied by a marketing campaign to drive completions.

Business skills

Bayer Business Programme

Bayer Business Programme

Let’s talk tech

Bayer Business Programme
Using technology to drive your business

CIG Healthcare worked with Bayer Consumer Health to produce a 10-minute e-learning module, ‘Let’s talk tech’. The module is made up of a series of bite-size videos, focusing on the importance of technology in the pharmacy for improving efficiency, boosting sales and reaching more customers.

This valuable module is part of the Bayer Business Fit for the Future programme, created to help pharmacies effectively manage their businesses. The programme also includes a four-page print booklet distributed with P3pharmacy, accompanied by an extensive digital marketing campaign.