Creating and delivering proven bespoke
training and education solutions for pharmacy

Case studies

Hay hever

Benacort Benadryl

Benacort Benadryl

Managing hay fever: meet your customers’ needs

Managing hayfever: meet your customers’ needs

As we headed into hay fever season, CIG Healthcare teamed up with Johnson & Johnson to produce an in-depth e-module focused on allergy and hay fever management.

This innovative e-module made use of interactive graphics and learning scenarios to solidify learning around hay fever symptoms. It delved into different products that can be recommended for symptom management, with a focus on the features and benefits of Benacort Nasal Spray and the Benadryl range. The additional interactive PDF supplemented learning, all backed up with a digital marketing campaign to increase engagement.

Dry skin

Diprobase

Diprobase

Understanding the impact of dry skin conditions

Understanding the impact of dry skin conditions

Working in partnership with Bayer Consumer Health, CIG Healthcare created a 10-minute e-learning module, ‘Understanding the impact of dry skin conditions’. This module covers how to support customers with dry skin conditions through advice in the pharmacy. It gives healthcare teams the update on the comprehensive Diprobase range, going into depth about when it is appropriate to recommend each product.

This essential learning for pharmacy teams included an interactive PDF and was accompanied by a marketing campaign to drive completions.

Business skills

Bayer Business Programme

Bayer Business Programme

Make it Count: Putting customers first in every interaction

Bayer Consumer Health’s ‘Business Fit for the Future’ programme is a comprehensive, NPA-accredited package designed to provide pharmacists with the commercial skills needed to keep their business agile. Make it Count is the first module in the series, with tailored versions for pharmacy managers and team members. It explores how pharmacists and their teams can adapt their sales approach to engage with customers in order to grow their business and sustain footfall for the future. 4-page printed guide, sales force materials, leaflets and survey cards were also produced.

Malaria

Maloff Protect

Maloff Protect

Advising on malaria

Digital module and 4-page booklet was designed to help pharmacists make a difference to travellers, equipping them to give expert advice and recommend effective products available without prescription.

The following topics were covered in this blended learning:
- The significance of malaria worldwide and symptoms
- The four key elements of malaria prevention
- The different types of travellers who require malaria prophylaxis
- When to recommend Maloff Protect
- The additional travel health selling opportunities for your pharmacy