Creating and delivering proven bespoke
training and education solutions for pharmacy
Pyrocalm Control
Heartburn & Acid Reflux
Developed to support the launch of omeprazole 20mg, as a PPI available OTC without prescription. Designed to help pharmacists and their teams learn about the opportunities this offers customers, pharmacy teams and GPs in the management of acid reflux.
• 2-minute video to learn how PPIs work, who can take omeprazole 20mg, and when to refer.
• 10-minute module to learn about OTC omeprazole in more detail.
• PDF download of paper-based training to learn more about the opportunity for pharmacy and keep accessible in the pharmacy for all staff.
The printed training was distributed to all pharmacies in the UK and we developed digital marketing campaigns to raise brand awareness and drive traffic to the resources.
Rennie
Indigestion Update
Supporting the relaunch of Rennie Dual Action, a short product-focussed video ensure pharmacy teams are confident in when to recommend the product to consumers. Additional learning screens cover the differences in the products in the Rennie range as well as giving additional lifestyle advice that may help customers get some symptom relief.
This module is part of Bayer Learning – a dedicated page within The Pharmacy Network that brings together a range of training tools to support pharmacy practice and customer service, from bite-sized videos to more in-depth training.
Viagra
The psychology of Erection Problems
The psychology of erection problems booklet and digital learning gives pharmacists and their teams the opportunity to deepen their knowledge and understanding in this area and think about how men can be signposted to other health services.
A digital marketing campaign consisting of advertising and email marketing supported the digital learning, and the paper-based training was distributed to all pharmacies in the UK via CIG media channels.
The digital learning is part of a structured webpage available on The Pharmacy Network that offers a range of Viagra Connect® resources, from downloadable print, to video and e-modules, allowing users with different preferred learning styles and requirements to pick what suits them best
Lovima
Supporting women in their contraceptive choices
An innovative digital module to support this POM to P switch, featuring a 3D rotating pack to support the pharmacy team in learning about the new product in order to help them conduct effective, patient-specific consultations.
The learning was supported by a comprehensive digital marketing campaign to create awareness and drive engagement and participation in the module.
