Case Studies

Sterimar

Sterimar

A visually engaging 4-page training and CPD guide was developed to educate pharmacists and pharmacy support staff about the use of the Sterimar range as a drug-free option for the relief of nasal conditions associated with hay fever. It was designed so that it could also be used by the sales force as a sales aid and leave piece. The guide was attached to Pharmacy Magazine’s front cover and supported by a promotional package to create awareness of the training.

Rennie

Rennie

A 4-page training guide was developed to update and refresh the pharmacy team’s knowledge of the advantages of Antacids for the management of heartburn and indigestion. The focus was on helping the pharmacy team to match customers’ needs to the choice of formats within the Rennie range. The guide was attached to Training Matters front cover and supported by a promotional package to raise awareness of the training opportunity.

Fultium

Fultium

An eModule to highlight the new government guidelines on the intake of Vitamin D and the opportunities for pharmacy. Aimed at pharmacists, this module is available across multiple platforms such as desktop, tablet and mobile. This training received the NPA training seal of excellence.

Combogesic

Combogesic

An eModule developed to refresh pharmacists’ and the pharmacy team’s knowledge of pain management and to support the launch of a new OTC pain management brand. Versions were developed for desktop, tablet and mobile use and the training received the NPA communications seal of excellence.

Bladder Weakness

Tena

Tena

Bladder Weakness

Structured, on-going training aimed at giving the pharmacy team full product knowledge as well as guidance and practical advice on how to engage with customers and put them at ease. The training was distributed over a period of years and spanned paper-based, face-to face, and video training.

“The interactive face-to-face workshop and video was excellent” Judge, OTC Marketing Awards

SMART Awards 2012 winner
OTC Awards 2013 winner

These were then updated and redesigned in August 2016 and awarded the NPA communications seal of excellence.

Pencivir / Vectavir

Pencivir / Vectavir

Training materials in both print and digital formats with an innovative design that aimed to revise pharmacist and pharmacy team's knowledge of cold sores while standing out in the market. The overall objective of the training was to support the acquisition and international roll-out of the cold sore product. Four versions of the training materials had to be created to meet the various brand names used in different countries.

Danone Nutricia

Danone Nutricia Early Life Nutrition

Danone Nutricia continues to build its training resources to empower pharmacists and pharmacy support staff in playing a key role in offering reassurance and advice regarding infant feeding problems. The materials include a Conversation Aid to enable healthcare professionals to have better conversations with parents, an evidence-based booklet entitled Functional Gastro-intestinal Disorders-the nutritional approach, a Guide to the Management of Infant Feeding Problems and a series of CPD Update cards covering the common infant feeding problems.

EllaOne

EllaOne

A complete training package to help pharmacists and the pharmacy team learn about ellaOne®, an emergency contraceptive pill newly available from pharmacies without a prescription. The training consisted of separate modules for the pharmacist the pharmacy support team, a patient information leaflet pad and a discussion guide.

SMART Awards 2016 Winner

Dermalex

Dermalex

In 2015, Omega Pharma developed modules on 'Conversations on Skincare' that received NPA accreditation. This training for the pharmacy team focused on three different conditions and was training aimed at promoting customer interaction.

SMART Awards 2016 Highly Commended

Johnson & Johnson

J&J Pharmacy Training Club

Johnson and Johnson created booklets and a training portal on a collection of modules as part of their Pharmacy Training Club. Topics include: Children's Health, Winter Health, Dry Skin, Spring Health, Digestive Health and Oral Health.

Bronchostop

Bronchostop

A training toolkit that was designed to help clarify the difference between cough types and the ingredients and treatments available. The overall objective of the training was to support the launch of a new cough product, Bronchostop, with a unique combination of ingredients to relieve symptoms of both productive and non-productive coughs.

SMART Awards 2014 Winner

Compression Hosiery

Activa

Activa

Pharmacy Handbook

Distributed over a period of two years, Activa aimed to train pharmacy teams on the different types of compression hosiery available and practical ways in which they could deliver effective customer care. This was a comprehensive project spanning innovative paper-based, face-to face and online training.

SMART Awards 2013 highly commended

Nicotinell

Tobacco Harm Reduction

Nicotinell created a booklet, leaflet and tent card to support the Novartis Consumer Health sales team. The content focuses on educating the pharmacy team about harm reduction to increase engagement with customers.

Infant Feeding

Aptamil

Aptamil

Supporting E-Learning Programme

This year Danone Nutricia updated its extremely successful Aptamil Professional Pharmacy E-learning Programme with NPA accreditation. The CPD Factsheets were also updated to provide information and practical skills to help healthcare professionals advise parents on all aspects of infant feeding.
SMART Awards 2014 Highly Commended

Healthcare Programme

Boots

Boots

Healthcare Programme

This award winning structured training programme delivers product knowledge training to all Boots healthcare teams in their stores across the UK. The training builds on the healthcare teams’ knowledge, skills and behaviour so that they can have great conversations with customers, resulting in safe and effective product recommendations and advice.

OTC Marketing Awards Winner 2015, 2014, 2012, 2010 & 2008

Fungal Skin Infections

Canesten

Canesten

Customer Care Guides

Developed over a number of years, Canesten’s complete pharmacy training resource catered to the individual learning styles of all pharmacy staff. This was a comprehensive project spanning paper-based, face-to face and online training.

SMART Awards 2012 winner
OTC Awards 2013 runner up

Emergency hormonal contraception

Levonelle

Levonelle

Emergency hormonal contraception

Levonelle was an interactive and engaging e-learning module about the supply of OTC emergency hormonal contraception designed to meet the needs of pharmacists. The modules were hosted on Levonelle’s healthcare professional website.
We have also developed a CPD update about responding to requests for emergency hormonal contraception in pharmacy.

SMART Awards 2012 highly commended
OTC Awards 2013 highly commended

Herbal Medicines

Bioforce

Bioforce

Condition Led Training

The first ‘condition-led’ training programme on herbal medicines for community pharmacy, following a change in regulations which allowed registered companies to make claims for their products. The training combined education on herbal remedies with product knowledge.

SMART Awards 2012 winner
SMART Awards 2011 highly commended
ICP’s Pharmacy Product of the Year Awards 2012 winner

Oral care

Colgate

Colgate

Oral Care

A series of training modules to help members of the pharmacy team be more confident in actively advising customers about oral care. A separate CPD module was also produced to help pharmacists advise on the prevention of tooth decay for at-risk customers.

Reduction of heavy menstrual bleeding

Femstrual (POM-P Switch)

Femstrual (POM-P Switch)

Reduction of heavy menstrual bleeding

CIG has created and delivered mandatory POM to P training materials for switches such as Femstrual in 2011 (Heavy Menstrual Bleeding); 2010 Pantoloc Control (Heartburn); 2009 Voltarol Pain-eze Tablets (Pain and Inflammation Relief); 2008 Feminax Ultra (Relief from Period Pain & Menstrual Cramps) and 2006 Optrex Chloramphenicol Antibiotic Eye ointment (Acute Bacterial Conjunctivitis).

Psoriasis

Dovonex, Dovobet

Dovonex, Dovobet

Intervention & Customer Compliance

Training to support the launch of a new product and provide pharmacists and pharmacy technicians with continuing professional development opportunities and action points on how to use the material as one of their nine annual CPD entries.