Case Studies

Jointcare

Seven Seas

Seven Seas

Seven Seas JointCare Supplex & Turmeric

Produced in partnership with Merck, the Seven Seas JointCare Supplex & Turmeric e-learning module introduces a new supplement used to support an active lifestyle.

The module takes just 5 minutes to complete, and includes interactive 3D visuals allowing the user to explore a rotating 360ᵒ view of the new pack. Clickable hotspots around the rotating pack encourage participants to learn more about the product’s ingredients and nutritional information, and gain insights into the product’s health claims. The module also provides key information on the importance of maintaining bone health and the role of a healthy balanced diet in the formation of healthy bones.

Children's fever, Congestion, Coughs

Calpol,Sudafed, Benylin

Calpol,Sudafed, Benylin

Winter Health Series

J&J’s ‘Winter Health Series’ is a three-part CPD programme, providing pharmacists and their teams with information on minor ailments. Released during the cold and flu season, the programme covers: Children’s fever, Congestion and Coughs. Just 10 minutes long, the modules are clear and concise, delivering key information using scenario-based practical learning and animated videos. They provide product recommendations, highlight the NICE guidelines and state when to refer to another healthcare professional. These practical, scenario-based modules are all about keeping customers healthy this winter. They support pharmacists to advise customers on winter ailments.

Smoking cessation

Nicorette

Nicorette

Stop Smoking Support: Helping customers quit for good with Nicorette

This in-depth CPD module, developed in partnership with Johnson & Johnson, provides pharmacists and pharmacy staff with information and advice to help customers quit smoking.

Using interactive graphics, the module gives users a rounded insight into nicotine replacement therapy (NRT) and an understanding of which Nicorette NRT products best match customers’ needs. The module also introduces new product Nicorette Cool Berry QuickMist, and highlights which customers are best suited to this product.

E-mail marketing, digital ads, video overlay and other digital activities supported the e-module in an extensive marketing campaign.

Business skills

Bayer Business Programme

Bayer Business Programme

Make it Count: Putting customers first in every interaction

Bayer Consumer Health’s ‘Business Fit for the Future’ programme is a comprehensive, NPA-accredited package designed to provide pharmacists with the commercial skills needed to keep their business agile now and in the future. Make it Count is the first module in the series, with tailored versions for pharmacy managers and team members.

It offers new insights into the customers of today and explores how pharmacists and their teams can adapt their sales approach to engage with customers in order to grow their business and sustain footfall for the future. 4-page printed guide, sales force materials, leaflets and survey cards were also produced.


Throat Infection

Strep A Testing Service

Strep A Testing Service

A CPD accredited e-module exclusively produced for the Celesio My Learn + platform

An e-learning module developed for the ‘Celesio My Learn +’ channel, which is part of CIG’s Pharmacy Network.

The module introduced a new testing service available to customers within Lloyds pharmacy. Just 10 minutes long, the training aimed to help pharmacists to determine a customer’s eligibility for the service, give consultation advice, undertake the Strep A swap test, obtain and read results, and dispense medication via the PGD.






Doublebase Emollient Gel

Advising on skin conditions

Continuing professional development for the pharmacy team, CIG Healthcare Partnership produced a 4-page guide to update their knowledge on different types of dry skin conditions, the differences in the types of emollient formulation, how emollients should be applied, how apps can be used to support parents and children and how to use Doublebase Emollient Gel effectively. A prescribed emollient gel formulation that can now be recommended to customers over-the-counter.

The guide was circulated to all UK pharmacies via Pharmacy Magazine.




Essential oils

PURESSENTIEL

PURESSENTIEL

Increasing awareness of natural solutions to everyday healthcare and wellbeing

Informing the pharmacy team on commonly used essential oils and their properties. It included self-care tips and day-to-day wellbeing advice.

Examples from the Puressentiel range presented the opportunity to offer customers alternative wellbeing products and, in turn, the chance to increase sales revenue through pharmacy. Emails, newsletters, digital ads and other digital activities supported the e-module in an extensive marketing campaign.




Dry skin

Adex Gel

Adex Gel

A new way of managing dry skin conditions prone to inflammation

Set of training materials developed to help pharmacists give better advice for customers using emollients and anti-inflammatories in managing dry skin conditions.

These educational materials were delivered in the format of 4-page guide and interactive PDF.

Pet health

Frontline

Frontline

Tackling fleas and ticks

15 minutes accredited e-module developed and syndicated across CIG's public and private platforms, highlighting importance of the pet health category to pharmacy.

Supporting flyer was created to promote the learning and increase the number of completed courses.




Malaria

Maloff Protect

Maloff Protect

Advising on malaria

Digital module and 4-page booklet was designed to help pharmacists make a difference to travellers, equipping them to give expert advice and recommend effective products available without prescription.

The following topics were covered in this blended learning:
- The significance of malaria worldwide and symptoms
- The four key elements of malaria prevention
- The different types of travellers who require malaria prophylaxis
- When to recommend Maloff Protect
- The additional travel health selling opportunities for your pharmacy





Bladder weakness

TENA

TENA

Bladder weakness programme

5 e-modules were developed under the Bladder Weakness Programme sponsored by TENA.

This comprehensive programme covered topics that all pharmacists should know about the bladder weakness, in order to increase their confidence in advising customers in store. We used different formats of delivery such as videos, quiz and further support and in order to make learning highly practical and easy to implement.

Training was divided by the following modules:
1. Why incontinence matters
2. Urinary incontinence types and treatment
3. Your customers and their specific needs
4. How to talk to and advise customers
5. Good merchandising practise




Head lice

Elimax

Elimax

Supporting product launches

A series of booklets produced to support new international product launches.

Stress and sleep

Bach Rescue Remedy

Bach Rescue Remedy

Stress and sleep management

A global Retail Training Guide to be edited by each region to adapt for local country needs.

Developed as an interactive PDF to be used by sales forces to bring to life the issues of stress and sleep and the products that could be recommended to customers.

A separate version was produced to meet UK regulations.

Benacort Nasal Spray

Reducing customer confusion within the hayfever category

The aim was to aid the pharmacy team in reducing customer confusion within the category, so that they can ease any customer apprehensions on product choice and be more proactive in recommending appropriate treatment options.

The training focused on helping pharmacy staff to identify different types of customers and highlight which ingredients would best suit their particular needs.

The module also gave pharmacy teams the opportunity to update their knowledge of a new P medicince available in pharmacy - Benacort Nasal Spray (budesonide)

The module was syndicated across The Pharmacy Network including five magazine websites and eight private pharmacy systems subscribed to by retailers and pharmacy organisations.

Eyecare

Aspire - Ey

Aspire - Ey

Eyecare – helping to optimise patient compliance

A CPD module was developed to highlight the importance of pharmacy interventions to ensure patients with long-term eye conditions are adhering to their medicines.

The training introduced the new ‘ey’ range, that includes various features that aim to aid compliance, which will assist patients in the management of their eye conditions.

Older people

Merck - WE100

Merck - WE100

Promoting long healthy lives – the role of pharmacy

This blended learning package was produced as an online training module and paper based CPD supplement for pharmacists and their team, produced in association with Merck Consumer Health as part of their WE100™ initiative, which focuses on how the pharmacy team can play a vital role in helping their older customers lead longer, healthier lives.

The training package was awarded the NPA Quality Training Seal for Training Excellence.
CIG’s Pharmacy Magazine and digital Pharmacy Network were used to distribute the training to pharmacies.

Emergency contraception

HRA Pharma - ellaOne

HRA Pharma - ellaOne

Emergency Contraception Provision

In 2017 new National Guidance from the Faculty of Sexual and Reproductive Healthcare (FSRH) was issued outlining changes in emergency contraception and providing clear differentiation between the efficacy of different options available.

HRA Pharma provided training to help pharmacists and pharmacy support staff to review whether their current EC provision was consistent with the new guidance.

A printed ‘CPD Update’ was distributed to all pharmacies via Pharmacy Magazine and an e-learning module was included within an extensive library of content via The Pharmacy Network.

The training was runner-up for the Best OTC Pharmacy Training at the OTC Marketing Awards 2018.

Pancreatic cancer

Pancreatic Cancer Action

Pancreatic Cancer Action

Pancreatic Cancer Action – the role of the phamracy team

UK charity Pancreatic Cancer Action wanted to develop education and training materials for pharmacy teams to help them spot the symptoms of pancreatic cancer and identify when urgent referral to the GP is required, which could potentially save customers’ lives.

Training elements included:
An e-learning module
A customer conversation animation video
A print and digital marketing campaign to create awareness of the training opportunity.

Hypertension

Omron

Omron

Hypertension training

Omron teamed up with CIG Healthcare to create an innovative digital learning module tailored to help pharmacy teams make a difference in patients' lives. This British and Hypertension Society (BIHS)-accredited module is syndicated across CIG's The Pharmacy Network – an online learning portal that is integrated within retailer and pharmacy organisations. To support the launch, a digital and print marketing campaign ran across CIG magazine titles, which have a combined distribution of more than 35,268 readers working in community pharmacy.

Sterimar

Sterimar

A visually engaging 4-page training and CPD guide was developed to educate pharmacists and pharmacy support staff about the use of the Sterimar range as a drug-free option for the relief of nasal conditions associated with hay fever. It was designed so that it could also be used by the sales force as a sales aid and leave piece. The guide was attached to Pharmacy Magazine’s front cover and supported by a promotional package to create awareness of the training.

Rennie

Rennie

A 4-page training guide was developed to update and refresh the pharmacy team’s knowledge of the advantages of Antacids for the management of heartburn and indigestion. The focus was on helping the pharmacy team to match customers’ needs to the choice of formats within the Rennie range. The guide was attached to Training Matters front cover and supported by a promotional package to raise awareness of the training opportunity.

Fultium

Fultium

An eModule to highlight the new government guidelines on the intake of Vitamin D and the opportunities for pharmacy. Aimed at pharmacists, this module is available across multiple platforms such as desktop, tablet and mobile. This training received the NPA training seal of excellence.

Combogesic

Combogesic

An eModule developed to refresh pharmacists’ and the pharmacy team’s knowledge of pain management and to support the launch of a new OTC pain management brand. Versions were developed for desktop, tablet and mobile use and the training received the NPA communications seal of excellence.

Bladder Weakness

Tena

Tena

Bladder Weakness

Structured, on-going training aimed at giving the pharmacy team full product knowledge as well as guidance and practical advice on how to engage with customers and put them at ease. The training was distributed over a period of years and spanned paper-based, face-to face, and video training.

“The interactive face-to-face workshop and video was excellent” Judge, OTC Marketing Awards

SMART Awards 2012 winner
OTC Awards 2013 winner

These were then updated and redesigned in August 2016 and awarded the NPA communications seal of excellence.