Creating and delivering proven bespoke training
and education solutions for pharmacy

Case studies

Benacort Nasal Spray

Reducing customer confusion within the hayfever category

The aim was to aid the pharmacy team in reducing customer confusion within the category, so that they can ease any customer apprehensions on product choice and be more proactive in recommending appropriate treatment options.

The training focused on helping pharmacy staff to identify different types of customers and highlight which ingredients would best suit their particular needs.

The module also gave pharmacy teams the opportunity to update their knowledge of a new P medicince available in pharmacy - Benacort Nasal Spray (budesonide)

The module was syndicated across The Pharmacy Network including five magazine websites and eight private pharmacy systems subscribed to by retailers and pharmacy organisations.

Older people

Merck - WE100

Merck - WE100

Promoting long healthy lives – the role of pharmacy

This blended learning package was produced as an online training module and paper based CPD supplement for pharmacists and their team, produced in association with Merck Consumer Health as part of their WE100™ initiative, which focuses on how the pharmacy team can play a vital role in helping their older customers lead longer, healthier lives.

The training package was awarded the NPA Quality Training Seal for Training Excellence.
CIG’s Pharmacy Magazine and digital Pharmacy Network were used to distribute the training to pharmacies.

Pancreatic cancer

Pancreatic Cancer Action

Pancreatic Cancer Action

Pancreatic Cancer Action – the role of the phamracy team

UK charity Pancreatic Cancer Action wanted to develop education and training materials for pharmacy teams to help them spot the symptoms of pancreatic cancer and identify when urgent referral to the GP is required, which could potentially save customers’ lives.

Training elements included:
An e-learning module
A customer conversation animation video
A print and digital marketing campaign to create awareness of the training opportunity.

Hypertension

Omron

Omron

Hypertension training

Omron teamed up with CIG Healthcare to create an innovative digital learning module tailored to help pharmacy teams make a difference in patients' lives. This British and Hypertension Society (BIHS)-accredited module is syndicated across CIG's The Pharmacy Network – an online learning portal that is integrated within retailer and pharmacy organisations. To support the launch, a digital and print marketing campaign ran across CIG magazine titles, which have a combined distribution of more than 35,268 readers working in community pharmacy.