Creating and delivering proven bespoke training
and education solutions for pharmacy

Case studies

Joint pain

Voltarol

Voltarol

Helping customers with joint pain

A 5-minute e-learning module was developed in partnership with GSK to help pharmacists support their customers with joint pain, equipping them to give expert advice and recommend effective products. The module was made up of short, engaging video clips covering different joint pain topics. Topics covered included: common causes of joint pain, recognising key symptoms of osteoarthritis and when to refer customers, joint pain management advice, confidently recommending Voltarol.

Cold and flu

Day & Night Nurse

Day & Night Nurse

Cold and Flu: First stop, Pharmacy

This in-depth e-learning module, created in partnership with GSK Consumer Healthcare, details how to make your pharmacy the first stop for cold and flu OTC care, plus a product knowledge update on the Day & Night Nurse range. The module includes self-care tips, supporting NHS England’s new initiative to alleviate dependence on GPs and putting the spotlight on pharmacy for minor ailments such as colds and flu.

Headache

Syndol

Syndol

Tackling headache in the pharmacy

Produced in partnership with Sanofi, the 5-minute ‘Tackling headache in the pharmacy’ e-learning module focuses on the combination pain relief product, Syndol Tablets, which is now back on the market. The module covers the symptoms of tension headaches vs. migraines, advice for customers with headaches and when to recommend Syndol Tablets. The training includes a unique 3D rotating Syndol Tablets pack shot with interactive features to enhance product knowledge. An extensive digital marketing campaign supported the module, including video overlay and rich media formats with links to the e-module.

Hayfever

Clarinaze

Clarinaze

Relief from the nasal symptoms of allergy

Working in partnership with Bayer Consumer Health, CIG Healthcare created multi-platform training to highlight the Clarinaze Allergy Control 0.05% Nasal Spray POM to P switch. This essential OTC training for pharmacy teams included a 5-minute e-learning module with a 360ᵒ rotating pack shot and interactive training hotspots. Training also included a 4-page print training guide, an interactive PDF, consumer leaflet and specific print training guides for Lloyds Pharmacy and Superdrug. This was supported by an extensive digital marketing campaign.