Creating and delivering proven bespoke training
and education solutions for pharmacy

Case studies

Sterimar

Sterimar

A visually engaging 4-page training and CPD guide was developed to educate pharmacists and pharmacy support staff about the use of the Sterimar range as a drug-free option for the relief of nasal conditions associated with hay fever. It was designed so that it could also be used by the sales force as a sales aid and leave piece. The guide was attached to Pharmacy Magazine’s front cover and supported by a promotional package to create awareness of the training.

Rennie

Rennie

A 4-page training guide was developed to update and refresh the pharmacy team’s knowledge of the advantages of Antacids for the management of heartburn and indigestion. The focus was on helping the pharmacy team to match customers’ needs to the choice of formats within the Rennie range. The guide was attached to Training Matters front cover and supported by a promotional package to raise awareness of the training opportunity.

Danone Nutricia

Danone Nutricia Early Life Nutrition

Danone Nutricia continues to build its training resources to empower pharmacists and pharmacy support staff in playing a key role in offering reassurance and advice regarding infant feeding problems. The materials include a Conversation Aid to enable healthcare professionals to have better conversations with parents, an evidence-based booklet entitled Functional Gastro-intestinal Disorders-the nutritional approach, a Guide to the Management of Infant Feeding Problems and a series of CPD Update cards covering the common infant feeding problems.

Reduction of heavy menstrual bleeding

Femstrual (POM-P Switch)

Femstrual (POM-P Switch)

Reduction of heavy menstrual bleeding

CIG has created and delivered mandatory POM to P training materials for switches such as Femstrual in 2011 (Heavy Menstrual Bleeding); 2010 Pantoloc Control (Heartburn); 2009 Voltarol Pain-eze Tablets (Pain and Inflammation Relief); 2008 Feminax Ultra (Relief from Period Pain & Menstrual Cramps) and 2006 Optrex Chloramphenicol Antibiotic Eye ointment (Acute Bacterial Conjunctivitis).