Creating and delivering proven bespoke training
and education solutions for pharmacy
Advising on malaria
Digital module and 4-page booklet was designed to help pharmacists make a difference to travellers, equipping them to give expert advice and recommend effective products available without prescription.
The following topics were covered in this blended learning:
- The significance of malaria worldwide and symptoms
- The four key elements of malaria prevention
- The different types of travellers who require malaria prophylaxis
- When to recommend Maloff Protect
- The additional travel health selling opportunities for your pharmacy
Bladder weakness programme
5 e-modules were developed under the Bladder Weakness Programme sponsored by TENA.
This comprehensive programme covered topics that all pharmacists should know about the bladder weakness, in order to increase their confidence in advising customers in store. We used different formats of delivery such as videos, quiz and further support and in order to make learning highly practical and easy to implement.
Training was divided by the following modules:
1. Why incontinence matters
2. Urinary incontinence types and treatment
3. Your customers and their specific needs
4. How to talk to and advise customers
5. Good merchandising practise
Benacort Nasal Spray
Reducing customer confusion within the hayfever category
The aim was to aid the pharmacy team in reducing customer confusion within the category, so that they can ease any customer apprehensions on product choice and be more proactive in recommending appropriate treatment options.
The training focused on helping pharmacy staff to identify different types of customers and highlight which ingredients would best suit their particular needs.
The module also gave pharmacy teams the opportunity to update their knowledge of a new P medicince available in pharmacy - Benacort Nasal Spray (budesonide)
The module was syndicated across The Pharmacy Network including five magazine websites and eight private pharmacy systems subscribed to by retailers and pharmacy organisations.
Pancreatic Cancer Action
Pancreatic Cancer Action – the role of the phamracy team
UK charity Pancreatic Cancer Action wanted to develop education and training materials for pharmacy teams to help them spot the symptoms of pancreatic cancer and identify when urgent referral to the GP is required, which could potentially save customers’ lives.
Training elements included:
An e-learning module
A customer conversation animation video
A print and digital marketing campaign to create awareness of the training opportunity.