SMART 2016: Dermalex – Highly Commended

Author CIG Healthcare February 19, 2016

Omega Pharma were Highly Commended in the Best Education & Training category for their ‘Conversations on skincare’ pharmacy resource pack, which was developed to aid the national roll-out of Dermalex and help to position it as the first-choice brand for serious skin conditions. The training focuses on three common skin conditions – rosacea, psoriasis and acne – and aims to develop the pharmacy team’s knowledge of skincare conditions and how OTC products can help to manage them safely and effectively.


The resource pack includes training booklets, Quick Guides and e-learning modules on the three conditions. The three booklets carry the NPA Quality Training Seal and the Quick Guides carry the NPA Quality Communications Seal, supporting the high calibre of the materials. Standout features include an innovative roundel design that helps assistants easily identify the three conditions and have informed conversations with customers.