Case Studies

Skincare

Eucerin

Eucerin

Urea: Managing dry skin

CIG Healthcare teamed up with Beiersdorf to develop an in-depth CPD module with innovative visuals, focused on Eucerin’s scientifically-backed product range. The module makes use of interactive graphics and diagrams to detail the comprehensive Eucerin range and how the active ingredient, urea, helps with dry skin management. Symptoms are matched to products that are most appropriate, helping users to be confident in their product recommendations.

Hayfever

Clarinaze

Clarinaze

Relief from the nasal symptoms of allergy

Working in partnership with Bayer Consumer Health, CIG Healthcare created multi-platform training to highlight the Clarinaze Allergy Control 0.05% Nasal Spray POM to P switch. This essential OTC training for pharmacy teams included a 5-minute e-learning module with a 360ᵒ rotating pack shot and interactive training hotspots. Training also included a 4-page print training guide, an interactive PDF, consumer leaflet and specific print training guides for Lloyds Pharmacy and Superdrug. This was supported by an extensive digital marketing campaign.

Business skills

Bayer Business Programme

Bayer Business Programme

Make it Count: Putting customers first in every interaction

Bayer Consumer Health’s ‘Business Fit for the Future’ programme is a comprehensive, NPA-accredited package designed to provide pharmacists with the commercial skills needed to keep their business agile. Make it Count is the first module in the series, with tailored versions for pharmacy managers and team members. It explores how pharmacists and their teams can adapt their sales approach to engage with customers in order to grow their business and sustain footfall for the future. 4-page printed guide, sales force materials, leaflets and survey cards were also produced.

Dry skin

Adex Gel

Adex Gel

A new way of managing dry skin conditions prone to inflammation

Set of training materials developed to help pharmacists give better advice for customers using emollients and anti-inflammatories in managing dry skin conditions.

These educational materials were delivered in the format of 4-page guide and interactive PDF.

Pet health

Frontline

Frontline

Tackling fleas and ticks

15 minutes accredited e-module developed and syndicated across CIG's public and private platforms, highlighting the importance of the pet health category to pharmacy.

Supporting flyer was created to promote the learning and increase the number of completed courses.




Malaria

Maloff Protect

Maloff Protect

Advising on malaria

Digital module and 4-page booklet was designed to help pharmacists make a difference to travellers, equipping them to give expert advice and recommend effective products available without prescription.

The following topics were covered in this blended learning:
- The significance of malaria worldwide and symptoms
- The four key elements of malaria prevention
- The different types of travellers who require malaria prophylaxis
- When to recommend Maloff Protect
- The additional travel health selling opportunities for your pharmacy