CEUTA’s 13^th International Alliance Conference brought together figures from across the industry at London’s glamorous Millennium Gloucester Hotel. The two-day event explored business growth opportunities with manufacturers, retailers, industry advisors, global outsource sales and marketing service providers (distributors), with many industry key opinion leaders in attendance.

Day one saw guest speakers explore opportunities to outsource provision for the future in an evolving consumer market place. Director of International Business Development at CEUTA International Keith Garrity advocated this approach in his key note address, suggesting the need for a collaborative approach utilising a suite of services.

Presenting on day two, CIG Healthcare Partnership’s International Senior Account Manager Marta Ostapowicz spoke about the power of pharmacy education for brands and OTC products. Marta explained the value of sponsored blended learning and digital marketing strategies to provide maximum reach and impact. Effective training assists confident conversations in pharmacy, which translates into product sales and brand success.

The CIG Healthcare Partnership team continued discussions in the afternoon at their New Product Development exhibition stand, showcasing training strategies.